The four most prominent fashion capitals in the world are New York, Milan, Paris and London. But places like Berlin and Shanghai are on the rise to challenge that place in fashion. With the heat of new fashion cities on the rise places like New York have stepped outside the box to add to their fashion designer line up which now includes multicultural fashions.
The idea of ‘multicultural’ meaning products targeted at multi-ethnic consumers is an emerging economy for Fashion and for beauty. In recent years, demand for multicultural fashion and beauty products has grown as a result of expanding middle classes in emerging markets. In the US alone the multicultural demographic (which is defined to include Hispanics, Asians, African-Americans and other people of colour) accounts for over a third of the US population and the spending power of this group is growing at a faster pace than the country’s average.
One of New York Fashion Week’s most successful multicultural projects is V-Files which was introduced at the Spring 2014 shows. VFILES MADE FASHION is a global crowd-sourced search program that selects the best designers in the world produced for a full catwalk presentation at New York Fashion Week. The success of V-Files led changes to the designer lineup on the NYFW calendar which is owned by CFDA (the Council of Fashion Designers of America) a not-for-profit trade association of over 450 prominent American fashion and accessory designers.
Our thoughts on the matter is that NYFW has a long way to go before having a calendar line up as diverse as the city itself, but they are on the right path.
These are the designers who have the biggest influence in New York and abroad: