Balmain’s Virtual Army

So Olivier Rousteing has crossed over to the other side forsaking real women for virtual ones. Margot, Shudu and Zhi (all virtual models with Instagram accounts) were announced as part of Balmain’s Virtual Army.

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Margot, Shudu and Zhi (all virtual models with Instagram accounts) were announced as part of Balmain’s Virtual Army.

It’s a cool way to get the attention of gamers who are used to seeing humans represented as avatars. Of course the human punching the keys for these girls may be a guy.

#KayneShrug

Published by Nichelle Cole

Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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