Bespoke Post is a monthly men’s subscription box. But unlike most subscription plans, you get to preview the new Bespoke Post box offerings on the first of each month, and you can easily skip any month you aren’t interested in.
The Cost: $45 a month
COUPON: Save 25% off your first box! with coupon code ADDICTION
The Products: Monthly lifestyle items, curated around a theme.
Ships to: US and Canada
According to Rishi Prabhu, who co-founded the company with Steve Szaronos, Nabfly the company is currently in the processing of raising seed of around $500,000 which is now half-closed, I’m told, with 500 Startups, Fabrice Grinda of OLX, Jose Marin of IG Expansion, and other angels on board.
Although playing in a crowded space, Prabhu believes that Bespoke’s (hilariously titled) “Box of Awesome” has a shot at becoming a standout in the subscription-based commerce business.
“There’s a big opportunity in the curated space for men,” he says, “and brands think so, too.”
So what makes Bespoke’s “Box of Awesome” so…well, awesome? For starters, it’s not samples, but full-sized products. The cost is reasonable – at $45/month, it’s basically equivalent to a gym membership. Boxes are themed (recent examples include a shave kit, a travel theme, and a cool Japanese cocktail set). Also, unlike many subscription services, you can see what the box will contain ahead of time, then opt whether or not to skip it that month.
The retail value a box is around $70, but Bespoke keeps the costs low by negotiating deals with brand partners who see a service like this as a marketing channel. However, Prabhu notes that getting a discount on something doesn’t automatically mean it’s going in a box, he says. “Our goal is turning [our customer] into the most interesting man in the world, one box at a time,” he says. It’s a process which involves curation, not only by the founders, but a panel of experts who weigh in on the items under consideration.
Prabhu says that Bespoke Post is approaching a $1 million annualized run rate. He also claims a low churn rate, too – under 5%.
And with the new deal with Details, Bespoke Post will be launching several co-branded boxes which will also be featured on the pages of Details’ printed magazine. (See image on right). Other media properties and publishers are lined up in the coming months, the company says.
Interested users can sign up for Bespoke Post here.
So what do you think? Love it or leave it?